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Daniella, the matriarch of the Florence Family, started FF House Services in 2019 after her and her husband moved from Brazil to St. Augustine, Florida to pursue the American dream. 

With her degree in Pharmacy and Biochemistry, passion for health sciences and well-being, and a motivation to create something that also enabled her to be present as a mother of two young children, Florence Family House Services was born. Similar to her actual "babies", Daniella cares for FF House Services future deeply, which is why she personally cleans every new client's home at least once to get to know each client's needs more personally.

Even as Florence Family House Services continues to grow, Daniella still finds time to serve her church community through music and children ministry and enjoys traveling and spending time with family.

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